I like to work for organizations who have a commitment to improving our world, whether it be through products or business improvement processes, so I can honestly tell my children I am leaving our community a better place.

The diversity in my unique work background is my greatest strength. From marketing and web development to events and sustainability measures, I am able to draw on a myriad of experience to develop creative solutions for customers.

I am especially adept at developing partnerships, seeing the “big picture,” and exposing growth opportunities. I enjoy working on high-functioning, creative, teams and managing multiple projects at the same time. I’ve overseen multi-million dollar budgets and led international product launches while handling multiple vendor and agency relationships.

As a leadership team member, I have overseen the Inside Sales Team and been responsible for lead generation and working with Sales on SQLs. I have also helped to transition a company of 52 employees to Scrum, participating in daily stand-ups, managing the backlog, and writing user stories.

Some titles I have held include: Director of Marketing, Public Relations Manager, Director of Programs, Outreach and Communications Coordinator.

Below are some highlights of my career. Please contact me for a PDF of my full resume.

Experience

• Leadership team member responsible for driving MQLs and working with Sales on SQLs

• Achieved sales growth of 30% over the previous year

• Drove the highest sales in 4 years through digital, radio, TV, print, and guerilla tactics

• Designed B2B and B2C product launch campaigns for clients in SaaS, construction, and healthcare

• Developed programs that resulted in 23 straight months of economic growth

• eNewsletter campaign achieved an average 24.3% open rate and 14.5% click rate

• Creative content strategies resulted in 59% boost in organic reach and 76% boost in shares

• PR coordinator on a $61 million performance contract at NC State University, a first for the UNC-system

• Worked with Grammy-award winning artists on product launches, achieving RIAA-certified Platinum and Gold sales

• Negotiated agreements with Tesla, Netflix, Jim Beam, Best Buy, and Target, among others

• Coordinated street festivals with city and university leadership in Raleigh, Asheville, and Nashville, attracting thousands of visitors to downtown businesses

• Partnered with Raleigh Little Theatre and Raleigh Brewing to launch Movies in the Garden

• Created Art It Up!, a collection of events in the Hillsborough Street business district

• Served as media spokesman for NC State University on matters related to energy and sustainability

• Generated earned media: Associated Press, USA Today, New York Times, Denver Post, News & Observer, WRAL, Triangle Business Journal, Business NC, and hundreds of dailies, trade, and broadcast outlets

Technical Skills

• Python

• Django

• JavaScript

• jQuery

• HTML

• CSS

• Git

• Trello

• Salesforce

• Harvest

• Basecamp

• Hubspot

• Adobe Creative Suite

• Google Drive

• Microsoft Office Suite

Soft Skills

• Team leader

• Project manager

• Mentor

• Thought leader

• Servant leader

• Resourceful problem solver

• Cross-functional partnerships

• Public speaking to groups as large as 500

Accomplishments

• Certified Scrum Master (CSM)

• Honored for Excellence in Leadership and Management by the International Downtown Association

• Raleigh Public Relations Society Board Member (2016 - 2018)

• Raleigh Citizens Advisory Council Award, City of Raleigh (2016)

• City of Raleigh, Events Task Force, Member (2012 – 2017)

• City of Raleigh, Waste Reduction Task Force, Member (2014 – 2016)

• GoTriangle Commuter Award, Best Outreach Program for SmartCommute Challenge (2009)